Being able to sell or distribute your app in App Store, with full control over trends, sales and management means to have your own Apple developer account. To create one is not a rocket science but to have a short cheat sheet might be appreciated.
Apple
How to become a friend with Apple

Being a friend with Apple is not always an easy task. Once you decide to set up a developer account and start the app distribution all the fun begins. There are many rules, guidelines and support materials from Apple to lead you throughout this process smoothly. But … what helps you better are the best practices. Here is the basic.